Challenge Hunger

The Challenge Hunger campaign was a powerful initiative created to raise funds for local food banks and combat food insecurity. Over two months, I helped lead this campaign, collaborating with local businesses and communities to raise over $10,000, which was then matched by the Hall Foundation and local donors, bringing the total to over $42,000. My role included creating a logo and brand, executing advertising strategies, partnering with Good 2 Go to launch in-store round-up donation drives, and organizing fun, engaging initiatives like the marshmallow challenge to encourage donations. In 2022, the campaign expanded from Southeast Idaho to seven states, significantly broadening its impact. This initiative reinforced our commitment to community engagement and demonstrated the powerful influence a company can have in supporting those in need.