BelleHealth

At BelleHealth, I led the brand development as we transitioned from Belle Medical to a distinct brand focused on GLP-1 treatments through Telehealth. This shift was essential to reduce advertising issues and eliminate confusion between our semaglutide offerings and minimally invasive procedures. I played a pivotal role in building the BelleHealth structure, from determining pricing strategies for patients to designing the entire website experience. I also researched industry trends and created engaging campaigns, including videos and digital ads.

Once we split into BelleHealth and BelleSculpt, I honed in on establishing BelleHealth as an accessible, trustworthy, and convenient weight loss option, while keeping it closely tied to our parent company, Belle Medical. The brand took on a lighter, more fun tone to differentiate it, yet retained the professional and credible reputation of its roots. In addition to the main website, I developed landing pages for targeted ad campaigns, and ensured the overall user experience was seamless and inviting.