JOJO’s Chocolate – Packaging & Retail

As JOJO’s freelance graphic designer, I’ve led creative execution for campaigns that span packaging, retail displays, paid ads, and digital marketing. Using an existing agency-provided design, I adapted packaging across seven flavors and multiple formats (including retail boxes, club-size packaging, and custom Costco tray displays) ensuring consistency and impact on shelf. On the digital side, I developed Meta ad creative, short-form videos, and social content while staying true to JOJO’s "Snack Victoriously" brand voice — celebrating better-for-you treats that let you feel good about indulging. The tone is fun, uplifting, and guilt-free, so you can do a happy dance knowing what you’re eating is both delicious and nourishing. My work blends storytelling with sales strategy, helping JOJO’s connect emotionally with customers while driving measurable results online and in-store.