Sips Craft Drinks

One of my favorite projects was creating the brand identity for Sips, a new soda shop in Rexburg, Idaho. I was entrusted with developing the logo, signage, website, and ultimately shaping a cohesive and fun brand. From designing a custom font and logo to taste-testing drinks and directing photoshoots, I played a key role in bringing the vision of Sips to life. With its location in a bustling college town, the brand was crafted to resonate with young adults, giving it a light-hearted, playful tone.