TanksGiving

I originated and implemented the TanksGiving campaign, a community-focused initiative where Good 2 Go gave away two full tanks of gas at each store location on the Tuesday before Thanksgiving. In the first year, I presented the idea and led the campaign independently at Good 2 Go. The following year, while serving on the Hall Foundation board, I expanded the campaign by partnering with the Hall Foundation and Brad Hall Fuel to help cover the cost of the gas. I oversaw the campaign's creative direction, developing ads, videos, and in-store materials, and worked closely with my team to ensure each of the 60+ store managers understood the campaign and had all their questions answered. TanksGiving became a beloved annual tradition that brought joy to customers and strengthened the connection between the community and the brand.